COFFEE BUYING TOURS

Welcome! We are inviting you to join us on a journey to Guatemala’s coffee scene. We (Torch Coffee Company) have partnered with some of the small-holder, micro producers here in the different regions of Guatemala to bring you some of its finest coffees that Guatemala has to offer! We are looking for roasters, buyers, and importers to improve the “direct trade” ideal to actually do what it was set out to do.

The best time for visiting Guatemala to find the high quality coffees is right at the end of harvest season. In Guatemala harvest usually happens between December through March. This is why we have decided to plan these tours for the spring, giving you a great opportunity on first picks on this new season coffees.

 The fact of the matter is that in Guatemala, even though roasters and buyers hope to connect and directly trade with producers, it just isn’t the case, it’s easier said than done. We are here to help facilitate a new way in which buyers can connect, visit and buy coffee directly with producers.
Hence, our Coffee Buying Tour!

Have you ever wanted to travel to Guatemala and connect and buy directly from local coffee farmers? Now is your chance! We have designed a “Coffee Buying Tour” to help shop owners, roasters, green buyers and importers who value the importance of direct trade, to come and do just that! We have arranged all the traveling, lodging and food accommodations for you so all you need to do is connect with producers and buy great coffee!

As we all well know, the intent of direct trade and fair trade has been around for a while now. But–rather than it actually helping where it is needed most–it has become a way of marketing coffee. This tour is helping producers increase their standard of life for themselves and their families. And that is why we have partnered with them to better develop direct trading.

 Since working in the coffee industry, we have quickly realized that in Guatemala and in producing countries, how much time and consideration is put into the production of coffee, and family needs, producers live very challenging and sometimes stressful lives. We have seen and heard from producers the desire to be able to connect and sell directly with roasters and buyers in the hopes of selling their coffee at much better prices than selling through an exporting company. We have also seen a lot of roasters and buyers who have traveled to Guatemala in hopes of being able to meet with producers and buy direct, but unfortunately finding these connections a lot more difficult than anticipated.